The pizza business has emerged as one of the many profitable businesses. This is the reason behind the number of pizza outlets besides popular brands such as Dominos and Pizza Hut.
If we look into the statistics, out of the total pizza restaurants in the United States, 53% were independent pizzerias in the year 2019.
Furthermore, if we consider consumer spending on Pizza, there has been a rise from 2019 to 2020, with increased spending on carryout Pizza being a primary reason.
Furthermore, with the increase of remote working culture, pizza home deliveries are expected to gain popularity, considering it a safer option to dine out in the pandemic situation.
Challenges Ahead of Individual Operators
The independent pizza restaurants have to compete with famous brands, making the market acquisition difficult for them.
Before the advent of the Covid-19 pandemic, the small pizza businesses were largely dependent on the brick-and-mortar spaces for their revenue.
Now that the local community is restricted to their homes, the independent operators are forced to re-align their marketing strategies. Therefore, it is important to think of something new to increase the revenue.
Let’s look at the quick statistics of Independent Pizzerias vs Chain Stores.
Best Marketing Ideas For a Pizza Business
A large chunk of the population is working remotely. Digital literacy has also increased, and consumers of every age are comfortable with online shopping and other digital stuff.
Therefore, pizza advertising has to be focused on online promotion. Besides the digital marketing plan, these businesses also need to think about ways to attract the consumers to their outlets with the growing relaxations in the movement.
Let us look at the best marketing ideas for pizza businesses for the year 2022.
1) Revamp The Website
When it comes to online business, pizza marketing is about what the consumers see and read. If you have not created an attractive website, then do it now.
Hire professional photographers and writers. Your website should look as delicious as your Pizza. Be consistent in posting new photographs every week or day.
Let the consumers have a sneak peek into your pizza-making process. Besides the visuals, you need to spend on SEO. Include SEO in the meta description of the website and the blogs to rank higher on the search engine.
2) Run Digital Marketing Campaigns
Digital marketing is one of the primary pizza advertising ideas. You can create creative hashtags and videos to attract consumers. Pay-per-Click(PPC) ads are a great utility in marketing.
You can analyze the specific keywords typed by your potential customers and target the PPC ads on these keywords. Getting good online visibility is very important in increasing the number of online orders.
3) Communicate With Customers
Social media has broken down all the communication barriers between a brand and its customers. Convert this opportunity into different pizza promotion ideas.
Encourage the customers to post their experiences online. Give a prompt response to both positive and negative feedback. Ask the customers to give online ratings. These ratings increase your visibility and customer trust.
Stores can adopt interesting consumer engagement ideas on your physical outlets as well.
For example, encourage the customers to write feedback and then creatively display them in the store. Some of the pictures of the customers, such as young kids, can also go on the wall. As a result, customers always remember their experience.
4) Make The Menu Mobile Friendly
Say no to physical contact and unnecessary time investment. Make the website is mobile- friendly where the customers can immediately go through the menu and place orders online and offline inside the physical store.
To make the customer journey more manageable, you can add details such as wait time, preparation time, and other things.
Besides taste, you may have customers visiting your website or shop because they do not wish to waste time. Optimize your menu and operations.
5) Create Combo Packs
Families with working people generally look for one place where they can order Pizza for everyone, from young to old. Create combo packs that accommodate the need for a complete family.
There can be variations in the taste and size of the slice. Also, getting different flavors in one order can be an exciting offering.
Like the burger outlets, the pizza outlets can also sell pizza slices and other combinations such as drinks and starters. The businesses can make Pizza a meal instead of just a pizza experience.
6) Introduce Gifting Ideas
Pizza as a treat is a great idea. People generally hang out with their friends in pizza outlets. A similar experience can be recreated with takeaways.
Create combos and pizzas carrying messages for people to order for their friends and celebrate moments.
Offer discounts on posting such events on social media to encourage your customers to share the pizza celebration story online. You can get many more pizza promotion ideas after associating with different occasions.
7) Collaborate With Local Social Groups and Organizations
Collaborate with the charities and fundraisers running in your locality. Offer them great offers for ordering Pizza from you and tagging you on social media platforms.
You can also organize fundraisers and run a digital campaign of your own. Connect with a cause to connect with people.
Key Takeaways
Digital marketing has a key role to play in pizza advertising. The digital marketing strategy has to be robust and to the point. Besides online marketing, small businesses need to be very creative and customer-focused. Every pizza business needs to form a marketing team to create an effective marketing strategy.
How Can We Help You?
Global Vincitore is a leading digital marketing agency that offers end-to-end marketing solutions. Our experts use PPC, SEO, SMM, and many other services to create a consumer-focused marketing strategy.
Our experts dedicatedly work with a company until the market impact is delivered. We understand that every company has its own marketing needs and budget.
Therefore, we offer digital marketing services for every size of the company. Contact us today to get the best digital marketing strategy and service to profit and grow exponentially.
Frequently Asked Questions About Pizza Marketing:
Q1. How can I promote my pizza business?
A. Ways to promote pizza business such as Professional Food Visuals, Offer slice pizza, Group combo packages, Local listing online, etc.
Q2. Is a pizza business profitable?
A. As far as we know, a profit margin of this size is considered the industry standard. This means that with around 1m in annual sales, you can expect to make $150K in pre-tax profit.
Q3. How much does it cost to start a pizza business?
A. According to Veltri, it can cost anywhere between $75,000 to $100,000 for a pizza counter and maybe a few booths. If you want to open a sit-down pizzeria, that can run you at least half a million.
