How you optimize your website for search engines can sometimes make or break the effort before your site has even had a chance to flourish.
Done perfectly, you will have a high traffic site and fulfilled KPIs. But it requires patience and consistency.
Are you ready to put on the effort and play the medium to long-term SEO game?
Read on to know what time frame it takes for SEO to start delivering results.
You Need SEO to Stay Ahead of the Game
Visibility is one of the most important aspects of website growth. To turn prospects into customers, you need to make them aware of your presence first.
With the dominance of digital presence, it might seem like other marketing strategies and advertising will do the trick. But there is more to it than constantly making noise on your social media pages.
Being an integral part of all good web content flying on the internet, SEO helps you reach your audience better and do it more effectively.
Know the Basics First
Despite being a popular term in the digital marketing world, not everyone knows the actual benefits and workings of this multifaceted tool.
Understanding the importance of SEO for a website comes along with the understanding of SEO in every respect. So, what exactly does SEO do?
In basic terms, Search Engine Optimization does exactly what it is called. It optimizes your site in a way that is search engine friendly.
It helps search engines accurately index your content and what you can offer to a user. That, in turn, increases your visibility factor and enables you to rank up.
As you rank up, you are considered a more credible option for the search engine’s users as you will automatically be displayed higher than the options with lower SEO ranks. To top it off, it also makes your content deliverable.
Why Is SEO Important?
Not to stem too far from SEO itself, its importance is proven in the sort of traffic it can generate. While paid advertisements and activity on social media can bring in traffic, most of it is driven by search engines.
SEO generates free or ‘organic’ traffic, and it is the most coveted form of traffic since it flows in without cost. The payoff you get from other paid solutions can sometimes also pale in comparison to SEO successes.
Advertisements are not often clicked on and require constant renewals and maintenance.
The traffic generated through SEO tends to snowball over time, granted there is good content that aids the keyword rank. You can reap benefits for a long time with a small investment.
How Long Does SEO Take to Show Results?
Along with the most frequent question of, ‘how do I know if my SEO is working?’, it is a frustrating position to be in for a client and a service provider. As much as it would help to have a definitive answer, SEO can only give best-guess estimates based on website to website.
The first signs of SEO success can be noted between 6-12 months.
Some might think this is an unreasonably long time for something to take effect, but it’s also important to note that factors like competition play a significant role in how long it takes.
Naturally, you will find that every website has a competitor, and it is faster to outrank the lower pages.
But as you move closer to the first page of search results, each following step often requires more effort and time.
There’s no running from the fact that SEO takes time, which can fluctuate from website to website depending on numerous reasons.
It’s best not to fixate on quick results and better give importance to the optimized content.
Other Factors Affecting the Time Taken
Your domain: Whether you are working on a new domain or an aged one makes more of a difference than you think.
New domains will take considerably longer to see SEO success because they are new and because they would not have any traces.
It shouldn’t be news that a large part of SEO success leans on backlinks and links in general.
New domains would not have the same quantity or quality of backlinks as an established domain would.
It’s common flawed thinking that no matter what, the amount of backlinks overweighs the quality. Whereas in reality, a storm of bad quality backlinks can do more harm than good.
A new domain should expect to see results in 9-12 months rather than 6-12.
But keep in mind that established domains don’t get a necessary boost to have more authority than the new sites. An old website doesn’t always need to reap success before a new one.
Pre-existing errors: While it’s more exciting to explore how long SEO would take to work magic on your website, you should try to fix the damage that’s done unknowingly.
Resolving bugs like 404 errors and inconsistent optimization can show positive results quickly- sometimes within two weeks.
These little flaws can slow down your progress and take away from the optimization of your website, turning the audience away.
Content: Without great content, there is hardly anything to optimize. We all know that quality content reigns king for producing SEO results.
With 63k+ searches per second, Google has one main goal, which is to answer a search query with the best answer or solution it can find.
You need to spend a great deal of time strategizing content and optimizing it to get what you want.
Even if you have good quality content, missing the hit on something as simple as messaging can take away your SEO success.
Content is the media through which you communicate with your audience, and it’s essential always to keep that in mind.
Competition: The first task you are assigned after joining a good company is competitor analysis. And it is for a good reason; you need to know everything about your own company to analyze its competition.
Here, competition comes in the form of sites with more authority and superior backlinks that will quickly overtake newer sites with weaker links.
You can combat this by generating lesser, higher-quality links and fixing any other issues that might trample progress. With time, your efforts will pay off.
Should You Invest In an SEO Service?
Though its function is as simple as drawing eyes to your site, learning is far more complex.
Getting accustomed to all the ins and outs of SEO on your own and attempting to ace it yourself is not going to be easy. It takes a seasoned individual to know how to do SEO for your website according to your needs.
If you want maximum benefits while exerting hardly any effort, hiring a professional can pay off in weight.
An SEO expert will be able to spot problems and potholes that go unseen and come up with efficient solutions for them. Hire the best SEO Expert to promote your brand organically.
Conclusion
SEO is not a one-time quick fix to your site problems. It is a calculated step forward in growing your site that you will mostly have to prepare for. Well-done SEO work can offer your website more digital real estate and make you visible to the audiences that genuinely matter to you.
While it’s okay to feel impatient with the pace that SEO functions, it never stops benefiting you once you are on the right track. Not only will you get more page views as time passes, but you will also see an increase in your conversion rate.
With higher conversion rates comes more brand awareness, and the credibility of being one of the top searches on a search engine amplifies that image, and the cycle goes on. And that is why SEO will never be an obsolete marketing method. If you have any query related to SEO, Get in touch with Us!
