Taking business to next level through advertising was in place since beginning, but ever since the pandemic – business have become much smarter by making an imprint of it on different social media platforms via advertising.
“n” number of people are there on social media platforms including Facebook. It is very easy these days to reach them and also making business visible on Facebook to people as more and more businesses are intensely considerate and adapting the change globally.
Many time we wonder while scrolling through Facebook, why this message is shown to my account or else it can be also in a form of tiny statement describing any service or product.
They are nothing other than the Facebook Ads which are made visible to you as you fall into their targeted audience by remunerating. This is how paid ads runs over Facebook.
These advertising on Facebook goes through descriptive activity for identifying their potential consumers including various search options, geo location, age, data & statistics and many more.
Once you parallelly fall into their search option you are their targeted audience which might help in generating business.
Here’s How Does Social Media Marketing Helps to Promote Small and Mid-Level Businesses.
Generating Business through Facebook Ads has become fundamental strategy as one, business would like to certainly add them in their planning of digital businesses strategies.
Facebook Ads will not just generate business but also make it handy for more and more audience with more diversity.
With appropriate planning and execution of Facebook Ads it has facilitated businesses to become a brand. Hence forth the business is increasing heft in numbers of customers and also revenue.
Occasionally like any other social media platform, not all your audiences who sees your Facebook Ads will be turning into your consumer. Ads running in between their scroll for few glimpses of their time spent on this platform has to be IMPACTFUL.
Facebook Ads should be such impactful that they might not be your potential customer now but even in near future they should look for your visual or descriptive product.
However, the question arises those which businesses can use Facebook Ads for their growth in the numbers of potential customers and also income.
Businesses looking for long term solution to reduce friction comes in form of Brand Friction, Price Friction & User Experience Friction.
Creation of any Facebook Ads should such that the minimal friction is created and the conversion rate of an audience into customers rises.
Expecting instant results from Facebook Ads might leads to disillusionment. Businesses with long term product/service cycle have high chances to sustain in the digital marketing strategies.
Well, every small to large businesses needs to effectively plan out their advertising.
Types Of Facebook Ad Formats:
Thinking of running a Facebook Ads can seem to be easy but if we look into it, there are more segments into it.
Your ad can fall into any kind of segment not just that but you might choose all the segments to promote your service or product. Segments like:
Image Ads: Business uses this ads to land on to user social media interface with a high profile designed image which creates a “Wow” factor.
Learn more about Image Ads.
Video Ads: It runs for a short while inform of informative video of a product or service of a business between longer Facebook visibilities videos as an Ad. Also appears between the user scrolling or else displayed as a story on Brand’s page.
Learn more about Video Ads.
Sliding Ads: Sliding Ads has a bit more advantage in comparison to video ads. This ad will demonstrate your multiple images with combination of texts which are graphically created. It also takes up less data and loads way faster in moderation of video ads. User with low connectivity or inadequate data will be able to reach this.
Carousel Ads: Carousel the name itself suggests that it is a combination of multiple Images, Videos, and GIFs in one post, where the information displayed is bit longer. Each element in this post has its own importance which will lead to their respective page landing and user is more likely to land different aspects of your business.
Learn more about Carousel Ads.
Polling Ads: Here when user poll is equally important either for launching product or understanding thought process of user with a simple question these polling ads are correspondingly operative. With a limitation this ad is not accessible for everyone but at the same time we are able to gather an adequate data from user.
Facebook Messenger Ads: Every user has its own way to approach a product or service, a personalized touch with a direct message landing into their Facebook messenger makes a different impact altogether. Connecting one on one with the user this Ads can useful as here the waiting duration is minimal consisting click to message (CTA) button and opening up a personal message window for a conversation.
Algorithm of Facebook Ads:
Each ad in Facebook has its own significance and also the purpose varies on the different business requirements.
Facebook Ads works on their own algorithm of gathering statistics from user via their location, age, likings, and few other aspects. Ads of your businesses will also be displayed on liking the similar kind of product or services.
Businesses are not just looking to increase the revenue but also to create the “IMPACT” of their product or service on user which will ultimately lead to generate a goodwill in the market with a brand.
Well, below are few tricks and tips which you might not want to miss out to considerate it while creating a Facebook Ads for your businesses.
Knowing Your Audience: We have been discussing here whole time why it is important to know our audience as they are the ones who will convert into our future customers. “Why Audience is the Game?” – Because the thriving audience will help in creating our business into brand.
Once we know Who (Audience) will help in playing our game, better the wining situation will be for us. We can target on different aspects of their Age, Gender, Location, Profession, Language, Interests, and Networks – are the mains.
- Age and Gender: This will help to reach the most audience based on gender and age using social media these days.
- Location: Every local business wants to outgrow and some businesses with already a name wants to perform better for a particular location and this sub filters helps you to achieve the same.
- Profession and Interests: Reaching out to the user with our product can be tricky as based on it we have to study which categories of users will be interested in our product also the profession they pursue.
Also, sometimes through Facebook Ads businesses has their different scope view to attaining with user like visibility to more user or also on the other hand they also want limited user but with comprehensive overlook.
Both has the facets has their own characteristics depending on which will work better for business. More detailed the more they will be able to reach to their targeted audience and sometimes with more visibility big fishes can be caught.
Visual Effects and Catchy Taglines:
It’s a basic user nature what we see and if it impresses us are more tended towards it and it is compiling us to be in the loop. Occasionally we tend to remember the advertisements from the taglines and why is that so – it’s nothing but they have made an impact of the product via highly visualized effects and innovative taglines describing it in much simpler and to the point.
Understanding User Potentials:
Imagine you created a Facebook Ad considering above two aspects and we surpassed it now the user has clicked on link for our page visit or it can be our website and what a user sees is a boring interface – Now what next? We might lose our potential user. Hence the same way we have to make sure we ace the understanding of our user potentials.
Time for T & T (Tracking and Testing):
Running a successful Facebook Ad but not keeping a track of it will it lead to any improvement? A big No. Tracking performance of our ad results will always help us to find new opportunities to work on and sometimes gives us a potential area where we can smack our competitors out. Testing the ad is one of the keys through different campaigns.
Putting It Into Action:
Explanation was enough & “Whoo-hoo” now it is the time to plan out why our businesses need Facebook ads? When can it be implemented and how it can be implemented? Once the brainstorming is into place, we can always think which one will work best from the overhead numerous Facebook ads.
Finding it out in One go won’t be easy so you might need and overview of the tips and tricks mentioned.
What are your top best Facebook advertising tips?
Want to Learn More?
- What is Social Media CRM?
- What is Lead Generation Marketing?
- The Importance of Social Media Post Pandemic
Facebook Advertising Frequently Asked Questions
Q1. Are Facebook Ads Worth in 2022?
A. Advertising on Facebook remains as strong as ever, So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers – Facebook ads are 100% worth it.
Q2. Are Facebook Ads Effective for Small Businesses?
A. Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.
Q3. Why do Facebook Ads Fail?
A. Outside of unrealistic expectations, there are many reasons Facebook ads actually fail. They can be broken into two main buckets: Technical mistakes and creative mistakes. Technical mistakes include things such as faulty installation of the Facebook pixel, poor ad campaign structure, and incorrect budgeting.
Q4. Why arent my Ads Converting?
A. If your ads aren’t yielding conversions, definitely go through the user journey to make sure converting is even possible. You may have a call-to-action button that isn’t working. Your ad may be going to a broken page.
