Reaching out to the people, creating brand awareness and generating leads for the business is always a difficult task. But we all have heard the word marketing many times in our life. Well, to advertise products/services of any particular brand is called marketing. Marketing plays an important role to generate awareness regarding any product or service among the targeted audience.
Today, with the help of digital platforms, it has become relatively easy to reach out to the targeted audience. Before this digital era, there were only limited options to do marketing. But after the arrival of new technologies and the digital platform, it has generated more opportunities for marketing which has overtaken traditional marketing concepts.
With the help of these new digital marketing concepts, one can market their brand globally. Well, let’s check out digital marketing and traditional marketing in detail and how, by the arrival of digital marketing concepts, the marketing department has taken a new face, all around the world.
What is Digital Marketing?
Marketing of any brand over social media platforms or digitally via other digital platforms like email marketing, PPC (Pay Per Click) ads, and Google AdWords is called digital marketing. It can also get it as online marketing. Recently, due to the Covid-19, where every other industry had a considerable loss, it has been seen a high rise in the digital marketing industry.
Today, almost 90% of the population is using social media and making out most of the new digital technologies. However, to get connected directly with the customers today, it has become essential for every brand to be present over the digital platforms and to have digital marketing services.
Digital Marketing: Pros and Cons
Pros:
- More options for engagement
- Easy to measure your campaigns
- Makes clever targeting possible
Cons:
- Digital ads can be deemed as annoying
- Less permanent
- Constantly evolves
What is Traditional Marketing?
Traditional marketing is also known as offline marketing, which we can do without the use of the internet. Well, when the marketing of any brand running through various platforms like newspaper ads, pamphlets, hoardings, TV broadcast, radio broadcasts, banners & other offline mediums is called traditional marketing.
Even today, it is the best option for reaching out to the local audience. Any small brand which wants to create its awareness among the local customers can use traditional marketing options like pamphlet distribution, TV broadcast, Radio broadcast, posters & hoardings for brand promotion.
Traditional Marketing: Pros and Cons
Pros:
- Impactful and easy to understand
- Printed marketing materials are more permanent
- More memorable
Cons:
- More difficult to measure campaigns
- Often expensive
- No direct interaction with the consumer
Difference Between “Digital Marketing’s and Traditional Marketing”:
- Digital marketing is cost-effective and using it; one can reach out to a large number of the audience globally over the world. At the same time, traditional marketing known to be more effective in reaching out to the local area audiences.
- In traditional marketing interaction with the customers is almost null, while in digital marketing brands can interact with their customers through different social media platforms globally.
- In Digital Marketing, Anyone can checkout real-time market analysis and accurate marketing results anytime. In contrast, in traditional marketing, it may take weeks or months to get the products which may or may not be accurate.
- Traditional marketing is more costly compare to digital marketing, as it involves the cost of banners, paper, printing, and more workforce. However, on the other hand, digital marketing is cheaper as branding over the different social media is competently free until one is willing to do paid promotion or ads.
- Via digital marketing, one can post multiple posters and articles regarding their brand awareness over different platforms in a single day, which is not possible with traditional marketing.
So, Can Both of Them Work Together?
Well, yes, we can use both of them together. Everything has its equal pros and cons similarly, both traditional marketing and digital marketing has some pros and some corns. So, by merging both of the marketing techniques, can help one to achieve their desire results and gaols.
For example, suppose any brand wants to target both local and international clients. In that case, they can use traditional marketing techniques to target the local clients, & for the global clients, use digital marketing techniques. By this way merging both the methods one can achieve their targets.
Conclusion:
If you’ve already used tradition marketing for your brand/business for quite a long time and still haven’t seen the significant growth as per your expectation, Try Digital marketing.
As a one of the leading digital marketing agency in usa, We take the worry out your business marketing which allows you to shift your focus on other areas of your business that need your undivided attention. Contact us to start your digital marketing campaign
