Nearly everything has shifted to the internet. It comes as no surprise that Google processes about 3.5 billion searches per day. If you are a small business you do not want to lose the benefits that search engine optimization (SEO) has in store for you.
Your services and products are amazing. But if people don’t find you, then you are surely missing out on a lot. Do you want to boost your visibility online? Then learn the benefits of SEO and take your business to new heights.
When it comes to marketing, all companies invest in planning out a strong SEO strategy that is in tune with their business because SEO pays back in the long-run.
Here are the top reasons why SEO is important for small businesses.
1.Boost Your Brand Visibility And Awareness
When people come across your business on Google or any other social media platform, it helps in building trust and brand awareness.
It is a proven fact that 97% of people learn about local businesses online. This in turn helps them increase their local visibility and create more foot traffic.
In a competitive traffic-driven market, and especially as a small business it’s always good to aim for ranking better in the local SERPs for more people to find you.
SEO is a great way to improve your brand presence on the internet. For that, you need to focus on building online relevance. When your content answers user queries and enhances user experiences, your website is likely to show up on Search Engine Results Pages (SERPs).
95% of the people who are searching for a keyword, click on the websites that are shown on the first page of SERPs and make a buying decision.
2.More Traffic Translates To More Customers
People are constantly searching for things on the internet. So, a great way to reach out to your prospects is by creating high-quality content. Ensure that your on-pages and off-pages are optimized and have a mobile-friendly design.
Delivering the same content to both desktop and mobile visitors will drive more traffic as implied by Google Mobile-First Index.
Businesses with better desktop and mobile sites benefit more. Furthermore, a few essential steps would be content marketing, link building, optimizing your web pages, and fixing errors that delimit your ranking.
Also, to target local traffic include local citations, backlinks from local websites, keywords, and a more optimized Google My Business profile.
“Near me” or “close by” type searches grew by more than 900% over two years, all thanks to the introduction of the voice search feature.
This means that people physically closer to your store are likely to visit and make a purchase.
3.More Conversion Rates
SEO is just not about driving traffic to your website or to rank better. But when done right, it can help you boost sales and conversions by targeting a niche-specific audience.
About 88% of internet users who searched for a local business online either called them or visited them This shows the potential of converting people into customers through an optimized Google business listing.
Also, by focusing on keywords and landing pages that match the user intent, you are likely to see greater conversion rates on your website.
4.SEO Is Cost-Effective
A large portion of SEO services online can generate organic traffic, measure the performance of your site by targeting the right keywords, building backlinks, and using other SEO strategies.
With a limited budget as a small business, outsourcing SEO is a cost-effective method that can help you reap the long-term benefits associated with ranking your website online.
To rank better online, you need to maintain an SEO-optimized site. This will lead to traffic that will convert into sales without running any paid marketing campaigns.
About 40% of businesses focus on organic SEO because of its effectiveness. To formulate a concrete SEO strategy, you can always take professional help from a local SEO agency to gain an upper hand in the local market.
5. Overall Business Growth
The purpose of SEO is to target the audience who is actively looking out for the services or products that you provide. More customers imply more sales which will eventually lead to your business growth.
You can utilize local SEO services to grow your business both online and offline and generate revenue. You not only have a competitive edge in your local area but you can also compete with businesses outside on the international level in your niche and even outrank them.
Promote Your Business With SEO
The benefits of SEO are undeniable and if you map out the right strategy it pays-off in the long run. As a small business with a limited budget, you should always want to leverage the benefits SEO has to offer and reduce your marketing costs.
Search engines can generate high traffic for your business. Make use of this great opportunity to find your potential customers online. So, are you willing to unlock the benefits of SEO?
