May 27, 2019
A Quick Guide to Choose an Ideal CMS for Your Business
May 7, 2019
PWA and AMP: Future of Mobile Application
April 30, 2019
Drive Your Business Sales With These 7 Best Lead Generation Tactics in 2019
April 9, 2019
Optimize Your WordPress Website by Serving the Next-Gen WebP Images
March 26, 2019
Top 8 Security Measures To Protect Your WordPress Website In 2019
March 19, 2019
Guide to Drive Your Sales through Video Content Marketing
March 5, 2019
WordPress Trends To Rule The Web Development Arena In 2019
February 26, 2019
Why Choose Flutter for Cross-Platform IOS App Development?
February 19, 2019
Implementing Chatbot for WordPress – Your Full-time Website Employee
February 12, 2019
Java VS Kotlin – What’s your pick for Android App Development?
January 29, 2019
Mark Your Presence on Google with Smart SEO Tactics
January 22, 2019
Gutenberg Editor – The New Age of Editing
January 16, 2019
Build Your Brand Through Voice Assistants In 2019
January 8, 2019
Most Common Challenges Faced in AR Mobile App Development
January 1, 2019
Why Choose CodeIgniter for Web Application Development?
December 18, 2018
IOS App Development Carrying Your Business To The Next Level
December 11, 2018
Augmented Reality – Future of Mobile App Development
November 29, 2018
How Visual and Voice Search are revitalizing the Role of SEO
October 9, 2018
Web Design Trends That You Must Checkout in 2018
October 2, 2018
Web Development Trends You Must Implement in 2018
September 26, 2018
Grow Your Business with Responsive Web Design
September 18, 2018
Learn To Do Rich Snippets Like A Professional
August 22, 2018
Android 9 PIE – Latest Android OS with Amazing Features
August 8, 2018
Why You Should Use WordPress for Website Development
July 24, 2018
8 Reasons Why You Should Have Mobile App for Your Business
July 17, 2018
How To Improve Google Ranking Through Featured Snippets
July 3, 2018
Mobile Application Development Services For Restaurant Business
June 26, 2018
Mobile Application OR Mobile Website Development – Choose The Best
June 19, 2018
Local SEO With Andrew Shotland Over #SEOTalk
June 30, 2017
Are you a Startup? WordPress is the One-Stop Solution!
June 20, 2017
Do’s and Don’ts Before Designing a New B2B Website
June 13, 2017
Top 6 Must Have WordPress Plugins For Your Website
June 9, 2017
7 Steps for Successful Content Marketing Strategy
June 7, 2017
How To Use Digital Tools To Give Your Business An Online Presence
May 18, 2017
Top 10 Announcements From Google I/O 2017- The Epitome Of Excellence!
May 2, 2017
Among to All CMS why WordPress Development is most famous?
April 19, 2017
Why Laravel is Best Among The Top 5 PHP Frameworks
April 14, 2017
WordPress vs Magento, for Ecommerce Industry – What to Choose and Why?
April 3, 2017
Prime Notes To Make Your Task Easy Of Choosing The Best SEO Company
March 30, 2015
Buying and Selling IT Services Online Opens the New Era of Business
November 10, 2014
Global Vincitore – The Hub for World Class Services
November 5, 2014
SEO The Basic Need For A Website Marketing – Latest Trends and Statistics
October 29, 2014
Global Vincitore: The One Stop Place For User Friendly And SEO Friendly Coding
Augmented Reality – Future of Mobile App Development
- December 11th, 2018
- Content Marketing
The synthesis of the physical world with the digital world is termed as Augmented Reality. You will not find the user getting transported to the magical world which is different from the reality. Rather, the artificial elements are just positioned in the physical environment of the user which magnify the perception of the user that pertains to reality. The word ‘Augment’ refers to add or enhance something. In such a world, graphics, and sound are seen to be added to the natural environment of the user in order to create an enhanced user experience.
Over a period of time, the concept of Augmented Reality has been widely accepted by both users and mobile app development companies. Augmented Reality gained popularity with the introduction of popular apps like Snapchat and Pokémon Go.
In 2017, a revenue of 884.1 million has been generated by the mobile applications in Augmented Reality. The revenue is expected to reach 6218.23 million by 2020. It has been predicted that by the end of 2018, the users of the apps that have integrated Augmented Reality would exceed 200 million.
Potential and Impact of Augmented Reality in Mobile App Development
The new technologies offered these days that have been incorporated by the mobile application development companies have many possibilities which unite the digital world with the real world into one technique known as the Augmented Reality. Nowadays, most of the people own a smartphone, thereby, giving a huge platform to the Augmented Reality apps to get explored. A great way to get the users engaged and addicted is through mobile apps. As compared to regular apps,mobile apps generate more revenue. The volume of the app designed for gaming is far more than the traditional apps. There are two software that is used to develop game apps, namely:
Unity 3D – This game app tool is used to develop a 2D or a 3D game.
ARPA – This is a very powerful and beneficial tool that helps in developing Augmented Reality apps.
The development of mobile apps in various fields which integrates the Augmented Reality having great potential from the futuristic point of view are as follows:
The Education Sector has taken great advantage of Augmented Reality technology. This technology has made studying and teaching easy, interesting, interactive, informative and creative for both the student and the teaching community.
Various videos and animations are used so as to make practical subjects like Biology, Chemistry, Physics, and Mathematics very easy to understand. Some of the best examples of Augmented Reality based apps in the field of Education are ZooBurst and Chromeville Science.
2. Travel and Tourism
The Tourism Sector makes great use of Augmented Reality technology by giving information regarding each and every geo-location. This has helped to replace the guidebooks. The tourists who travel to various places, feel amazed with the help of this technology. It has been seen that live effects are added to the travelers’ experience. For instance, A British resort known as The Hub Hotel from Premier Inn has made the wall maps placed in the hotel rooms compatible with the Augmented Reality. When the wall maps are viewed from the tablet or smartphone, then they include an extra piece of information in terms of local places of interest for the customers. This provides enriched user-experience which, in turn, helps in getting more customers.
3. Healthcare Sector
The Augmented Reality technology used by the Healthcare sector helps in the diagnosis of various diseases. Also, during operations, this technology provides extra information that is beneficial to the doctors. Many professionals are getting comfortable with the concept of Augmented Reality and finishing their daily tasks swiftly with fewer efforts. Surgeons perform the surgeries by wearing AR glasses. AccuVein and Saagara are some of the Augmented Reality based apps in the field of Healthcare sector.
4. Marketing Sector
Layar is a mobile app development tool that assists the marketing industry in the promotion of products. The companies need to think hard and execute long-term Augmented Reality strategies in order to capture the attention of the audience. A 3D view of the product will definitely make it attractive for the customers to make the purchase. The Drum reports, that the Augmented Reality based implementation captures the attention of the people for over 85 seconds, thereby, increasing the interaction rates by 20 percent and making an improvement in the click-through rates in order to make the purchase by 33 percent.
As a part of the marketing strategy, the Pizza Hut improved its menu by incorporating the Augmented Reality technology. An app was developed that helped the customers to browse through the food menu and place an order directly. It has been found that a 3D representation of the meals makes the customers hungrier. Pepsi’s campaign portrayed an idea that the Augmented Reality would be effective when the company knows its target audience. Pepsi focused on providing customers with an extraordinary experience. Later it was found that a video of the Augmented Reality technology used in the bus shelter got over 6 million views on YouTube. Therefore, being the most viewed advertising campaign on YouTube.
5. Retail Sector
The users are given an opportunity to make use of the virtual fitting rooms to see what suits them and what does not. Therefore, saving the time and effort of the customers. The stores benefit more from this set up as more stock is shown virtually than physically. The examples of Augmented Reality based apps are L’Oreal, Converse Shoe Sampler, and Sephora.
6. Entertainment Sector
A user spends a lot of time on the mobile while using the apps. There are top mobile app developers who are spending time creating Augmented Reality based apps keeping the entertainment of the users as the prime focus. People are addicted to apps like Snapchat and Musical.ly (TikTok) that provide a great source of entertainment.
7. Real Estate Sector
The Augmented Reality effects help the customers to decide whether to visit the building in person or not. A 360-degree view of a building gives the customers a realistic effect. The agents make use of 3D effect in order to promote and sell the apartments. There are specific Augmented Reality apps that take all the real-estate aspects into consideration. With its launch in 2017, IKEA Place is an Augmented Reality app which provides the users to virtually decorate the house by selecting the furniture from the online catalog. With the help of true-to-scale 3D furniture, the users can get an idea of how particular furniture would look in their home.
8. Automobile Sector
The Augmented Reality is driving the automobile sector and providing amazing customer experience in a way which is equivalent to a sci-fi movie. In 2016, BMW introduced an innovative concept of training the employees by devising a technique that resembled game playing. With the help of Augmented Reality, the automobile companies are giving the customers an opportunity of driving a vehicle without actually being in it. The German automaker Volkswagen introduced an app for its customers to undertake the Augmented Reality based test drive of AUDI with the three-dimensional effects without being present in the car physically. Jaguar Range Rover released an advertisement of Augmented Reality where the customers can get their hands behind the wheels of Range Rover Velar SUV with the help of a smartphone camera.
Benefits of Augmented Reality Apps
It is pretty evident from the following that the Augmented Reality apps have become the first choice for the mobile app developers and the users.
- The Augmented Reality devices make available the information pertaining to a location in front of the users instantly.
- The interactivity of the users between the digital and the physical world has been enhanced.
- The users are not required to go out of their way in order to do a single thing.
Wrapping up to conclude:
It has been witnessed that every industry and sector has benefitted from the Augmented Reality technology. This is the focal reason we see Augmented Reality having a great impact on the top mobile app development companies these days and the mobile apps which have incorporated this technology have seen a rise in the current market scenario. The parameter which is taken into consideration while developing the Augmented Reality apps is the convenience of using these apps by the users. Many industries have seen to optimize this recent technology for beneficiary purposes and provide world-class mobile app development services. The rate at which the Augmented Reality is gaining popularity, the day is not far where Augmented Reality will constitute a billion dollar industry.
Next Blog -March 05, 2019 by John Doe
Notice: Undefined variable: next_post in /home/wtuflzj6qqld/public_html/wp-content/themes/globalvincitore/single.php on line 154
Notice: Trying to get property of non-object in /home/wtuflzj6qqld/public_html/wp-content/themes/globalvincitore/single.php on line 154
Augmented Reality – Future of Mobile App Development