Whether you want to Socialize, influence people, flex around or mainly GROW YOUR BUSINESS then INSTAGRAM is the answer because “Why not?” and Instagram provides you “what not!”
Instagram was launched 12 years back as a picture-sharing platform and now it’s not just a platform where people share memories with their friends, family, or take a selfie but also a serious hub for business.
A lot of people dared to initiate their businesses with Instagram first and very well succeeded in Instagram marketing, a lot of people out there spend a lot of time on Instagram and that makes higher chances of being seen or recognized.
If you’re looking to start a business, you can consider Instagram to go with.
There are more than 1.074 billion users on Instagram as per the sources and this number really shows no matter how good your business is or how unique your ideas are, you’d still need some Instagram marketing strategy on how to promote your Instagram page.
Let’s Dig into Some Benefits of Instagram With Business Perspective:
Here are the statistics from proven sources that will probably aware you of how good your business can grow with Instagram.
–> Approximately 500m out of 1.074bn people use Instagram story every day.
–> 50% of people purchased the product online after seeing them in the Instagram stories.
–> Instagram ads have a potential reach of 928.5m and that makes them efficient and gives value for money.
–> Over 130 million users engage with shopping posts on a monthly basis.
–> 55% percentage of shopping is done through being influenced by product’s online representation of seeing Instagram posts.
Statistics source: Adespresson Instagram Statistics
Here are new features to consider as Instagram marketing tips that will boost existing or new Business:
1. Reels Remix:
You can combine your reels with any existing reels by just opening their reels, tap on three dots, and then select “remix video”, you can also disable anyone if you don’t want anyone to remix with your video.
Re-re-re-remix 🤩
— Instagram (@instagram) March 31, 2021
Now you can use the Remix feature in Reels to create your own reel next to one that already exists 🎭
Whether you’re capturing your reaction, responding to friends or bringing your own magic to trends, Remix is another way to collab on Instagram ✨ pic.twitter.com/eU8x74Q3yf
Learn here – How to use Instagram Reels’ New Remix Feature
2. IGTV Ads:
Most of you all know about Instagram Television (IGTV) and the new thing here is “IGTV Ads” is about to start initiating with the US, UK, Australia, and then other countries.
IGTV Ads will mostly be of 15 seconds and it’s one of the best ways creators can earn money and get exposure, $3 to $10 per 1000 video views. You get great value for your investment if done it right and creatively.
3. Analytical Update:
If you are planning to start your business through Instagram then know that Instagram has added ”Professional Dashboard” instead of “Professional resources” with some new updates.
Professional Dashboard has come with some advanced features like tracking your Performance, reels suggestions that you can choose to implement for your business, and insights for businesses and creators. This will help with seeing how your Instagram post, reels, or videos are doing, and accordingly, you can strategize further.
4. Instagram’s Guide:
Instagram came up with a guide option in Nov 2020 which is mostly a year’s end so eventually, the guide option becomes booming for 2021.
You asked for it and it’s happening. We’re expanding our Guides feature – meaning you can now curate and share products, places and posts you love no matter where you are. pic.twitter.com/hupLQOKzKn
— Adam Mosseri 😷 (@mosseri) November 17, 2020
Utilize the fullest of this feature. You can share details of your products or services in the guide, write a story relating to your niche, what’s trending, also tips, and literally anything informative.
5. Direct to Product through Reels:
Instagram came up with this feature a few weeks ago. You can directly reach the product if you like it through reels themselves. Let’s say you are watching a reel and like the product, you don’t have to refer to description or “bio in the link” to purchase or check product details, you just have to click on “view product” and that will take you to the product in the website.
Conclusion:
It’s essential to have an online presence through websites but promoting them for the audience to see is equally important and Social media platforms are free and of great help for businesses to reach out to people.
Lots of creativity such as unique description ideas, clear-cut original images, and consistent activities on Social Media will take your business to great heights. There are also a lot of Social Media Marketing agencies that can make your job easy.
Frequently Asked Question about Instagram Marketing:
Q1. How to market a business on Instagram?
A1. There are many ways you can promote your business services on Instagram like with the help of content, reels, IGTV, Instagram guide, Instagram paid ads, cross-platform promotion, reel remix, creative trademark, work with insta influencers, Instagram shop, etc.
Q2. How to market a new product on Instagram?
A2. First, you need to create content that perfectly describes your product in detail with the use of the right hashtags & the right posting time. You can also use different filters that affect the engagement. Promote your product with the help of your industry-related insta influencers, collaborate with them. You can also start a barter promotion. Integrate the Instagram shopping feature and listed all your products on that. You can also start using reels, IGTV, Guide & Paid Insta ads to reach your targeted audience.
Q3. How to use Instagram for your network marketing business?
A3. Here a few tips that you can use for your network marketing business – 1) Tell your audience about yourself using the bio option. 2) Show them a picture of you. 3) Use your name with the right keyword in your profile username. 4) Add a clear CTA feature, so people can easily connect with you. 5) Use good pictures and content to promote yourself in an Instagram post. 6) Create a posting strategy, Without a strategy, you can’t achieve your goal. 7) Use the right hashtags in your post. 8) Use stories on a daily basis, Save that stories in the highlight section.
