Why social media Marketing is important for small businesses?

An opportunity to find out where your target audience spends their time and to target them accordingly. Businesses can work not only on making sales but building a brand in the process. Spark a conversation and guide a narrative, encouraging positive discussions around your products and services.

How can social media marketing help small businesses now that there is a pandemic?

For many businesses, social media has become a lifeline to customers during COVID-19. It's enabled companies to not only keep the dialogue going in real time, but reimagine the way they engage with existing and prospective customers for a more dynamic experience and increased loyalty.

How does Covid affect social media marketing?

The Special Covid-19 Edition of The CMO Survey found that social media has become critical to marketing during the pandemic. The survey reported that social media spending has increased from 13.3% of marketing budgets in February 2020 to 23.2% in June 2020 — a 74% lift.