How is the digital marketing budget allocated?

B2B product industries allocate, on average, roughly 7.8% of revenue to marketing. This is similar to B2C services (6.5%) and B2B services (5.9%). B2C Product allocates the highest amount at 15.1% of total revenue.

What marketing budgets look like in 2022?

Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021.

What are 2022 marketing trends?

The major trends for advertising for 2022 include met averse marketing, social media, and content marketing including live content and short-form videos, etc.