What is an example of a social CRM?

Here are some examples of Social CRM in action, as well as its benefits: A business - or even a customer - creates a fan page for your company or product on Facebook. People who like your brand and the way you conduct business will sign up as fans, creating a venue for communication, marketing and networking.

How does the CRM integrate with social media?

A Social CRM is your Customer Relationship Management software integrating with social media channels, allowing your teams to leverage social information to understand and engage customers, gain market insights, and provide better customer service.

What are the benefits of social CRM?

It helps you to Provide quick, accessible customer service for easy-to-resolve issues, Engage with customers and prospects in real time, Create a positive brand image by helping your team flag and respond to social media complaints, Find and celebrate your biggest fans and advocates.

How does Social CRM empower customers?

Instead of marketing or pushing messages to customers, brands now talk to and collaborate with customers to solve business problems, empower customers to shape their own experiences and build customer relationships, which will hopefully turn into customer advocates.